Information Experts Blog
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Your Year-End Marketing To-Do List: 10 Steps to Finish Strong
Year-end is the perfect time to review your marketing strategy and gear up for success in the new year. These 10 steps will help your brand close the year strong and set the stage for growth.
Why You Should Appreciate Your Clients (Especially as Thanksgiving Approaches)
As Thanksgiving approaches, it’s the perfect time to reflect on the importance of client appreciation. Gratitude strengthens relationships, fosters loyalty, and reminds us of the trust and collaboration that drive success.
Unlocking the Power of Web Design: Psychological Triggers that Boost Conversions
Unlock your website’s potential by leveraging psychology in web design. From color theory and social proof to scarcity and the halo effect, incorporating these principles can transform user engagement and drive conversions. Discover how thoughtful design can guide visitors toward meaningful actions.
Enhancing B2B Marketing with the Know-Feel-Do Framework
The Know-Feel-Do framework helps B2B marketers connect with decision-makers by building awareness, fostering trust, and driving action. Learn how this strategy can elevate your campaigns and boost engagement.
Protecting Your Digital Intellectual Property: A Guide for Business Owners
Protecting your digital assets—like your logo, domain, website, and social media—is vital for maintaining your brand’s integrity. This guide covers key strategies to secure your intellectual property and prevent costly disruptions to your business.
Enhancing Emotional Connection with Your Brand: A Unified Guide
In today’s competitive market, forging an emotional connection with your brand is vital for driving customer loyalty and distinguishing your brand.
The Essential Guide to Regular Website Maintenance: Keeping Your Digital Presence in Top Shape
Just like a car needs regular servicing to run smoothly, your website requires ongoing maintenance to ensure it remains functional, secure, and effective.
The Marketing “Flywheel”
Jim Collins’ Flywheel concept is a powerful framework for achieving sustained growth through the accumulation of small, consistent actions leading to significant results over time. In the context of marketing, the Flywheel can be seen as a cycle where each activity builds on the last, creating a compounding effect that enhances the overall performance of campaigns.
Information Experts: Proudly Supporting Non-Profits Like Koun Khmer Foundation
At Information Experts, we believe in making a meaningful impact beyond business. We love supporting non-profits with effective digital solutions, like our work with the Koun Khmer Foundation, which is dedicated to preserving and promoting Cambodian culture, language, and history.