Why We No Longer Use “www” in Website Addresses
Is “www” Still Necessary in 2026?
If you’ve visited our website recently, you may have noticed something different.
Instead of www.informationexperts.com, we simply use informationexperts.com.
So what happened to “www”? Is it still required? And should your business be using it?
The short answer is:
No. Most websites no longer need “www.”
Here’s why.
What Does “www” Mean?
“www” stands for World Wide Web.
In the early days of the internet, it identified a web server on a domain. It helped distinguish a website from other internet services like email (mail.example.com) or FTP (ftp.example.com).
At the time, typing www was necessary because browsers and servers expected it.
Today, that’s no longer the case.
Why Most Modern Websites Don’t Use “www”
Technology has evolved significantly.
Modern browsers automatically understand that when you type a domain like:
informationexperts.com you’re trying to visit a website.
There’s no need to type: www.informationexperts.com
unless a website is specifically configured that way.
For most businesses, removing “www” creates a cleaner, simpler web address that’s easier to remember and share.
Is There Any Difference Between “www” and a Naked Domain?
Technically, yes.
From a technical perspective, these are two different hostnames:
- www.example.com
- example.com
However, visitors shouldn’t notice any difference because one version should automatically redirect to the other.
Search engines also expect this consistency. Having both versions accessible without redirects can create duplicate content issues and split SEO authority.
The important thing isn’t whether you choose “www” or not.
It’s that you choose one version and use it consistently.
Why Information Experts Uses the Non-“www” Version
We chose to use informationexperts.com because it’s:
- Shorter
- Easier to remember
- Cleaner in marketing materials
- Simpler to type
- Better suited for modern branding
Every link, email signature, business card, QR code, and marketing campaign points to the same canonical address.
Consistency matters more than tradition.
Does Using “www” Affect SEO?
Not by itself.
Google has stated that www and non-www domains are treated equally.
What matters is proper configuration.
A website should:
- Choose one preferred domain
- Redirect all traffic to that version
- Use consistent internal links
- Specify the preferred canonical URL
Whether that’s www or not is largely a branding decision.
Are There Times When “www” Still Makes Sense?
Yes.
Some very large organizations still prefer using www because it can simplify certain technical configurations involving content delivery networks (CDNs), cookies, or large-scale infrastructure.
For the vast majority of businesses, however, those advantages are minimal and invisible to users.
Frequently Asked Questions
The Bottom Line
Like many aspects of the web, “www” is largely a relic of the internet’s early days.
It still works.
It’s still valid.
But for most organizations, it simply isn’t necessary anymore.
At Information Experts, we believe in simplifying technology whenever possible. That means creating websites that are easier to use, easier to remember, and easier to manage, starting with something as simple as your web address.
Ready to Modernize Your Website?
Whether you’re launching a new website or updating an existing one, Information Experts can help you make smart technical decisions that improve user experience, strengthen your brand, and support long-term growth.
Contact us today to learn more.
